in 2022, mullenlowe launched momternship; an internship program that helps moms return to the workforce. this mother’s day, we aimed to inspire more agencies to take part in the initiative, and implement the program at their own workplace.
as many of those in hiring positions are moms themselves, we hacked the most popular mother’s day gift, flowers, by wrapping them in the resumes of moms looking to get back to work and sending them to top agencies. our very own trojan horse, or bouquet, if you will.
agency: mullenlowe l.a.
ecd: laura sampedro, carlos alija
cd: tyler kirsch, erica sanchez
ad: catarina barcala, xavi ocana, jude le bayon,
cw: elin lindeberg
producers: marla bahloul
photography: nuria rius, dan Howell
video: jack cearnal
head of pr: erica samadani